Mcdonalds Marketing - 8107 Words

HAUTE ECOLE ICHEC- ISC SAINT LOUIS- ISFSC CATEGORIE ECONOMIQUE HORAIRE DECALE DEUXIEME ANNEE DU BACCALAUREAT COURS DE MARKETING MANAGEMENT : TRAVAUX PRATIQUES McDonald’s | Pallarà ©s Garcà ­a, Juan Ferrer Villacampa, Clara SPANISH ERASMUS STUDENTS ANNEE ACADEMIQUE 2010-2011 Contents Index: 1) Introduction: 1.1) Business model 1.2) Suppliers 1.3) History 1.3.1) Advertising themes 1.3.2) General advertising 1.4) Customers perception and expectation 1.4.1) Meeting the needs of the key Audience 2) SWOT Analysis: 2.1) Strengths 2.2) Weaknesses 2.3) Threats 2.4) Opportunities 3) Competitive advantages 4) Market research and†¦show more content†¦They achieved amazing consistency by devoting more attention than anyone else to field service and training at store level. Production was concentrated in huge plants devoted exclusively to McDonald’s. McDonald’s also started with tiny suppliers and grew with them displaying great loyalty. Nowhere is the supplier loyalty more evident than in development of new, improved products. Some of McDonald’s classic food items like Filet-o-Fish, French Fries, Chicken Nuggets etc. are results of supplier innovation. Thus supplier technological expertise had given McDonald’s a product which was not a mere marketing innovation but a technical one. McDonald’s attempted to squeeze labor out of the stores by moving more preparation back into the processing plant, creating the opportunity to develop unique products based on suppliers’ processing skills. For the first time, McDonald’s suppliers became the focal point of new product development. This converted the fast- food industry’s most fragmented distributed system into more efficient one which helped McDonald’s reduce its inventory and manage costs effectively. In the case of McDonald s in Canada, they work closely with more than 100 Canadian leading suppliers, striving to source products and supplies locally. Together, suppliers and the Company, along with franchisees, create new products,Show MoreRelatedMcdonalds Marketing Analysis1653 Words   |  7 Pagesrestaurant chain in decline. What’s the Problem? At the top for so long, McDonald’s has now found itself lacking in the areas it has long prided itself on: quality and service, according to customer surveys. Drive-thru windows are too slow, improper staffing make â€Å"rush hours† more bogged down and their products aren’t as consistent as before. However, that’s not the only reason for the company’s situation. McDonald’s is also facing a rapidly fragmenting market, with new quick meals readily availableRead MoreMcdonalds Green Marketing Strategy961 Words   |  4 PagesHow McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The companyRead MoreProject on Mcdonalds Marketing Mix3972 Words   |  16 PagesProject on McDonalds Marketing Mix ACKNOWLEDGMENT I would like to express my heartfelt gratitude to all the contributors who helped me in completion of my work. They have enriched my study by sharing their valuable knowledge and views and by helping me on various occasions. I get an opportunity to express my views and thoughts to the best of my abilities. I am thankful to Mrs. Pooja for guiding me and the facultyRead MoreMarketing Strategy of Mcdonalds Corporation2334 Words   |  10 PagesMcDonalds Corporation is in the fast food industry and operates more than 24,000 restaurants in 111 countries worldwide. In the United States, it has 12,450 US outlets, most of them in stand-alone locations that generate a 42% share of the nations fast-food hamburger business. Corporate communications states that a new McDonalds restaurant opens every 8 hours (McDonalds 1999). Marketing Strategy Although traditionally quiet about its marketing strategy, the British web siteRead MoreMarketing Plan For McDonalds in Vietnam - Assignment Paper1948 Words   |  8 Pages Contents 1. EXECUTIVE SUMMARY The  McDonalds Corporation  is the worlds largest chain of  hamburger  fast food restaurants, with 31000 restaurants, serving around 68 million customers daily in 119 countries. The business began in 1940, with a  restaurant  opened by brothers  Richard and Maurice McDonald. Over 80% of its outlets are franchised. McDonald’s success secrets lie in their excellence in the areas of food making, customer service and restaurantRead MoreMcdonalds Marketing Mix1486 Words   |  6 PagesMarketing Mix The elements of the Marketing Mix refer to the tools that will be employed in the marketing efforts of a product, service or concept, to a particular targeted or segmented group. If the right Marketing Mix is used, it will aim all of the company’s efforts at satisfying it’s customers at a profit or other notable success. A typical Marketing Mix includes â€Å"The four P’s†, which are product, price, promotion, place and sometimes people. Since consumers are surrounded by the controllableRead MoreMcdonalds Marketing Mix2641 Words   |  11 PagesMcDonald’s Marketing Mix Product McDonald’s serves such fast foods as hamburger, Chicken products, Cheese burger, breakfast items, French fries, milkshakes, desserts and soft drinks. Recently, the company has ventured into the healthy foods category, serving wraps, salads and fruits. This is an endeavor by the company to counter the trend in obesity attributed to the consumption of fast food. McDonald’s products are standardized and sold under the same brand to suit the needs of the target marketRead MoreMcdonalds International Marketing Analysis Essay8542 Words   |  35 PagesMKTG 4400A McDonald’s Corporation: International Marketing Analysis For: Professor Y. Pan Date: December 18, 2010 By: Saber Kanwar (209093337) Table of Contents Executive Summary McDonald’s Corporation currently markets its products across its 8 geographic segments through customizing its food items to suit local tastes and preferences. Furthermore, all advertisements are shot in 12 different languages, featuring the customized products catered to each region. However, the company’sRead MoreMcdonalds Marketing Plan3867 Words   |  16 PagesMARKETING PLANS Submitted to Miss Conchita Fonseca on 16th February 2010 Written by Sabeen Irfan (3572122) Boram Lim (3524085) Jacob Alex (3378172) Dhinelka Chandrabharathi (3707635) Executive Summary The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burgerRead MoreTerm Paper on Marketing Process of Mcdonalds Corporation1851 Words   |  8 PagesObjectives This study shows how McDonalds continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Company Profile McDonalds Corporation is the worlds largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid