The Secrets of Great Storytelling in Content Marketing

As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. And as consumers, we want to feel that businesses understand us on a deeper level. This is why, according to one study, 92% of consumers prefer stories in brand messaging. Free Actionable Bonus: Looking to elevate your content strategy? Get our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Storytelling Benefits for Content Marketing It’s harder than ever before to capture the attention of busy consumers. But storytelling achieves some things. It makes your brand more memorable, relatable, credible, and unique. And all this leads to a more engaged audience, which is also good for your search engine rankings. Stories can also boost conversion rates. In one test, consumers were five percent more likely to purchase a bottle of wine that featured the winemaker’s story on the product page, than customers who saw a standard description. They were also willing to pay 6% more for the same bottle. Use the following storytelling tips to build more compelling brand stories and give your content marketing more long-term impact. Enticing Your Audience to Bond With Your Brand Customers want to buy from brands that they feel aligns with their personality and values. Therefore, when you get readers involved with your brand’s story or the stories of your employees or customers, it can spark a connection. This bond can have a significant impact on creating new customers and boosting brand loyalty. Chanel’s website is an epic example of storytelling, taking readers into the luxurious world of Chanel in each â€Å"chapter† of the site. Luxury goods can be a tough sell – people are buying a feeling as much as they’re buying the product itself. That’s where Chanel shines, making readers feel like they’re being invited into the sophisticated Chanel universe and learning exclusive secrets about the brand’s products. Showcasing Your Human Element Great content captures the humanity and personality of your brand as well as helps your audience understand your mission and values. An effective storytelling strategy that humanizes your brand can be your origin story – how did your company get started? Frozen-foods company Amy’s Kitchen nails this technique on their website. They tell readers how they sold handmade pot pies out of the family kitchen during the early days of their business and never imagined the enormous success that lay ahead. This story helps the brand appear humble and family-oriented, and it gives their frozen, microwaveable meals a homemade, wholesome vibe. Stories Are Shareable A good story doesn’t just help you build relationships with your audience; it also boosts the shareability of your content. A study delved into the psychology of social sharing and revealed that content was more likely to be shared when it evoked certain emotions – amusement, awe, fear, and anger topped the list. While anger and fear are probably not advisable emotions to try to invoke with your stories, if you can get elicit an emotional response from your readers, it’s also more likely that they will remember your brand in the future. Storytelling Doesn’t Have to be Difficult There’s no need to be intimidated by the idea of telling stories to your audience. Specific patterns tend to come up again and again, and you can take advantage of these basic formulas in your storytelling. You probably recognize some of these classic story structures: A coming-of-age journey A hero’s adventure A beginner being taught by a master Triumph over obstacles or adversity Dove Products put one of the classic storytelling patterns to good use in their Real Beauty campaign. This marketing campaign told the stories of women who overcame obstacles to develop self-confidence and view themselves as beautiful. The real-life tales resonated with Dove’s audience and helped the company boost their revenue and social reach 11 Tips for Creating a Great Brand Story 1. Be Authentic Fake stories will soon be exposed and won’t help your brand’s credibility, so keep it real. Share true anecdotes, and don’t be afraid to talk about your failures; showing the human side of your business is more relatable. Let people see the real people behind the brand. Share your personality and individuality. 2. Show that You Understand Your Audience On the flip side, you also need to show that you grasp the genuine concerns of your audience. Within your stories, outline situations and challenges your audience will relate to so that they’re able to see themselves in the story. 3. Highlight Conflicts One way to show that you understand the challenges of your audience is by describing the problems they’re trying to solve. Highlighting their struggles can show potential customers that your product is the solution they’re looking for and will build brand trust. 4. Use Customer Stories User-generated content is another great way to make your brand more relatable and prove how your products fit into the lives of consumers. GoPro has become one of the best storytelling brands, letting customers tell their own stories through video content that shows the brilliance of their products. The brand now has over six million YouTube subscribers. 5. Experiment with Different Content Formats Use a format that effectively communicates your story to maximize its power and reach. For example, a video can have a more emotional impact with beautiful imagery, but a case study can speak to readers on a more rational level. Try different approaches. Are conversions from your â€Å"About† page low? Why not try displaying an animated video? 6. Don’t Forget Design Elements Visuals can affect the way a story is interpreted. Think about how your logo, background colors, and fonts look on the screen. Whether it’s a video, infographic, or blog post, make sure your visual style complements your content. 7. Quote the Experts Bringing in industry experts from outside your company is a simple way to make your stories more trustworthy. According to Nielsen research, 67% of consumers think that an endorsement from an unbiased expert makes them more likely to consider purchasing. Why not interview an expert in your industry to add some credibility to your content? 8. Share Your Origin Story How did your business begin? You probably had to overcome many obstacles to build a successful business. Sharing your origin story and highlighting the difficulties you’ve faced makes your brand more honest and approachable, which can quickly set you apart from the competition. 9. Use Supporting Data Revealing some hard data is a simple way to add depth, credibility, and even surprise to your storytelling. Share customer case studies, industry statistics, and customer survey results to highlight your brand’s mission and capabilities. 10. Try the Unexpected What makes some brands stand out? They do something unexpected. Arab Dairy, manufacturers of Panda Cheese, had massive success with their â€Å"Never Say No to Panda† commercials, which feature a Panda who terrorizes people for not wanting to try their cheese. What could you do that’s a little bit unexpected to make your messages more memorable? 11. Make Your Story More Shareable People like to share stories that reflect the qualities that they see in themselves. The most sharable stories make people feel something, and they share them to help define themselves as individuals. Do your stories empower your customers to reveal themselves? Make sure your content is easy to share with social share buttons. Wrapping Up Use these tips to deliver more powerful content that shows your brand is about more than merely your products and services. Tell genuine stories that stir emotions and make people think. It’s one of the quickest ways to build trust, stand out from the crowd, and build deeper connections with your customer base. The Secrets of Great Storytelling in Content Marketing As marketers, when we show that there’s more to business than making a profit, we’re more likely to build longer-lasting customer relationships. One of the best ways to do this is through storytelling. As humans, we connect emotionally to stories, characters, and ideas. And as consumers, we want to feel that businesses understand us on a deeper level. This is why, according to one study, 92% of consumers prefer stories in brand messaging. Free Actionable Bonus: Looking to elevate your content strategy? Get our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Storytelling Benefits for Content Marketing It’s harder than ever before to capture the attention of busy consumers. But storytelling achieves some things. It makes your brand more memorable, relatable, credible, and unique. And all this leads to a more engaged audience, which is also good for your search engine rankings. Stories can also boost conversion rates. In one test, consumers were five percent more likely to purchase a bottle of wine that featured the winemaker’s story on the product page, than customers who saw a standard description. They were also willing to pay 6% more for the same bottle. Use the following storytelling tips to build more compelling brand stories and give your content marketing more long-term impact. Enticing Your Audience to Bond With Your Brand Customers want to buy from brands that they feel aligns with their personality and values. Therefore, when you get readers involved with your brand’s story or the stories of your employees or customers, it can spark a connection. This bond can have a significant impact on creating new customers and boosting brand loyalty. Chanel’s website is an epic example of storytelling, taking readers into the luxurious world of Chanel in each â€Å"chapter† of the site. Luxury goods can be a tough sell – people are buying a feeling as much as they’re buying the product itself. That’s where Chanel shines, making readers feel like they’re being invited into the sophisticated Chanel universe and learning exclusive secrets about the brand’s products. Showcasing Your Human Element Great content captures the humanity and personality of your brand as well as helps your audience understand your mission and values. An effective storytelling strategy that humanizes your brand can be your origin story – how did your company get started? Frozen-foods company Amy’s Kitchen nails this technique on their website. They tell readers how they sold handmade pot pies out of the family kitchen during the early days of their business and never imagined the enormous success that lay ahead. This story helps the brand appear humble and family-oriented, and it gives their frozen, microwaveable meals a homemade, wholesome vibe. Stories Are Shareable A good story doesn’t just help you build relationships with your audience; it also boosts the shareability of your content. A study delved into the psychology of social sharing and revealed that content was more likely to be shared when it evoked certain emotions – amusement, awe, fear, and anger topped the list. While anger and fear are probably not advisable emotions to try to invoke with your stories, if you can get elicit an emotional response from your readers, it’s also more likely that they will remember your brand in the future. Storytelling Doesn’t Have to be Difficult There’s no need to be intimidated by the idea of telling stories to your audience. Specific patterns tend to come up again and again, and you can take advantage of these basic formulas in your storytelling. You probably recognize some of these classic story structures: A coming-of-age journey A hero’s adventure A beginner being taught by a master Triumph over obstacles or adversity Dove Products put one of the classic storytelling patterns to good use in their Real Beauty campaign. This marketing campaign told the stories of women who overcame obstacles to develop self-confidence and view themselves as beautiful. The real-life tales resonated with Dove’s audience and helped the company boost their revenue and social reach 11 Tips for Creating a Great Brand Story 1. Be Authentic Fake stories will soon be exposed and won’t help your brand’s credibility, so keep it real. Share true anecdotes, and don’t be afraid to talk about your failures; showing the human side of your business is more relatable. Let people see the real people behind the brand. Share your personality and individuality. 2. Show that You Understand Your Audience On the flip side, you also need to show that you grasp the genuine concerns of your audience. Within your stories, outline situations and challenges your audience will relate to so that they’re able to see themselves in the story. 3. Highlight Conflicts One way to show that you understand the challenges of your audience is by describing the problems they’re trying to solve. Highlighting their struggles can show potential customers that your product is the solution they’re looking for and will build brand trust. 4. Use Customer Stories User-generated content is another great way to make your brand more relatable and prove how your products fit into the lives of consumers. GoPro has become one of the best storytelling brands, letting customers tell their own stories through video content that shows the brilliance of their products. The brand now has over six million YouTube subscribers. 5. Experiment with Different Content Formats Use a format that effectively communicates your story to maximize its power and reach. For example, a video can have a more emotional impact with beautiful imagery, but a case study can speak to readers on a more rational level. Try different approaches. Are conversions from your â€Å"About† page low? Why not try displaying an animated video? 6. Don’t Forget Design Elements Visuals can affect the way a story is interpreted. Think about how your logo, background colors, and fonts look on the screen. Whether it’s a video, infographic, or blog post, make sure your visual style complements your content. 7. Quote the Experts Bringing in industry experts from outside your company is a simple way to make your stories more trustworthy. According to Nielsen research, 67% of consumers think that an endorsement from an unbiased expert makes them more likely to consider purchasing. Why not interview an expert in your industry to add some credibility to your content? 8. Share Your Origin Story How did your business begin? You probably had to overcome many obstacles to build a successful business. Sharing your origin story and highlighting the difficulties you’ve faced makes your brand more honest and approachable, which can quickly set you apart from the competition. 9. Use Supporting Data Revealing some hard data is a simple way to add depth, credibility, and even surprise to your storytelling. Share customer case studies, industry statistics, and customer survey results to highlight your brand’s mission and capabilities. 10. Try the Unexpected What makes some brands stand out? They do something unexpected. Arab Dairy, manufacturers of Panda Cheese, had massive success with their â€Å"Never Say No to Panda† commercials, which feature a Panda who terrorizes people for not wanting to try their cheese. What could you do that’s a little bit unexpected to make your messages more memorable? 11. Make Your Story More Shareable People like to share stories that reflect the qualities that they see in themselves. The most sharable stories make people feel something, and they share them to help define themselves as individuals. Do your stories empower your customers to reveal themselves? Make sure your content is easy to share with social share buttons. Wrapping Up Use these tips to deliver more powerful content that shows your brand is about more than merely your products and services. Tell genuine stories that stir emotions and make people think. It’s one of the quickest ways to build trust, stand out from the crowd, and build deeper connections with your customer base.

Free Essays on Sabriel

Sabriel by Garth Nix Published by Harper Collins „ ¶ 1995 Sabriel is a story of heroic romance and a bond between father and daughter. Sabriel is of about 491 pages long. Sabriel was born in The Old Kingdom, her father was Abhorsen. She grew up in Ancelstierre at Wyverly College, while her father, who still lived in The Old Kingdom, came to visit her twice a year. This autumn he never came all day. Late in the night a friend of Sabriels came running through the door of her room. There was a disturbance behind a tower door and Sabriel got there quickly. It was a creature, but he was in death. Sabriel went into the realm of death to find the creature. The creature was holding a sack, she heard her father ¡Ã‚ ¦s voice  ¡Ã‚ §take the sack ¡Ã‚ ¨ so she grabbed it out of the creature ¡Ã‚ ¦s hands and returned to life. In the sack she found her fathers sword and charter bells. She left Wyverly College to go The Old Kingdom and find out why her father was dead, and bring him back to life. Sabriel crossed the wall to go to The Old Kingdom. She made it to her father ¡Ã‚ ¦s house but he was not there. She found a cat there he addressed himself as Mogget. Mogget told Sabriel that her father had gone to Belisaere and that they (Mogget and Sabriel) could fly the Paperwing not to far from the house. When they got to the Paperwing Sabriel cast a spell and the engine less aircraft took off. Sabriel remembered that she had to land the aircraft before the sun set, or the Paperwing would crash. Just as she started to land the sun set and her landing was uncontrollable but she safely hit the ground but she skidded all the way into a hole about four hundred feet deep. She woke up injured and Mogget had al ready found a tunnel. They followed the tunnel until it ended in another hole two hundred feet deeper but it had a spring. There were lots of ships there all of them standing there. One ship had a perfect carving of a figurehead so life like. Sabriel saw that... Free Essays on Sabriel Free Essays on Sabriel Sabriel by Garth Nix Published by Harper Collins „ ¶ 1995 Sabriel is a story of heroic romance and a bond between father and daughter. Sabriel is of about 491 pages long. Sabriel was born in The Old Kingdom, her father was Abhorsen. She grew up in Ancelstierre at Wyverly College, while her father, who still lived in The Old Kingdom, came to visit her twice a year. This autumn he never came all day. Late in the night a friend of Sabriels came running through the door of her room. There was a disturbance behind a tower door and Sabriel got there quickly. It was a creature, but he was in death. Sabriel went into the realm of death to find the creature. The creature was holding a sack, she heard her father ¡Ã‚ ¦s voice  ¡Ã‚ §take the sack ¡Ã‚ ¨ so she grabbed it out of the creature ¡Ã‚ ¦s hands and returned to life. In the sack she found her fathers sword and charter bells. She left Wyverly College to go The Old Kingdom and find out why her father was dead, and bring him back to life. Sabriel crossed the wall to go to The Old Kingdom. She made it to her father ¡Ã‚ ¦s house but he was not there. She found a cat there he addressed himself as Mogget. Mogget told Sabriel that her father had gone to Belisaere and that they (Mogget and Sabriel) could fly the Paperwing not to far from the house. When they got to the Paperwing Sabriel cast a spell and the engine less aircraft took off. Sabriel remembered that she had to land the aircraft before the sun set, or the Paperwing would crash. Just as she started to land the sun set and her landing was uncontrollable but she safely hit the ground but she skidded all the way into a hole about four hundred feet deep. She woke up injured and Mogget had al ready found a tunnel. They followed the tunnel until it ended in another hole two hundred feet deeper but it had a spring. There were lots of ships there all of them standing there. One ship had a perfect carving of a figurehead so life like. Sabriel saw that...

A Study Of The Hindrances And Sacrifices Made In William Shakespeare Play, Hamlet

A Study Of The Hindrances And Sacrifices Made In William Shakespeare Play, Hamlet And They Lived Unhappily Ever After In Shakespeare’s Hamlet, there are many sacrifices and obstacles that Hamlet must endure in order to fulfill his deceased father’s desire for revenge. One of the sacrifices involves ending his relationship with Ophelia. Many would argue that Hamlet never loved Ophelia anyway and claim that he is just using her for intimacy. However, it is clear that Hamlet and Ophelia do love each other and giving up their relationship is not an easy task. Because of the difficulty of ending their relationship, Hamlet is not honest about the challenges he is facing in order to bring justice to his father. Therefore, Ophelia can only believe that Hamlet never really did love her and this leads her to high levels of distress. Furthermore, Ophelia cannot escape the controlling behavior of her brother and father who both disapprove of her relationship with Hamlet. In the end, the obstacles become too much and tragedy overtakes their happy ending. Despite their love, Hamlet and Ophelia face many obstacles that they cannot overcome. Some argue that Hamlet never really loved Ophelia so it is not difficult for him to let her go; however, there is much evidence to prove that Hamlet’s feelings for Ophelia are true and loving. Perhaps the most compelling piece of evidence that Hamlet loves Ophelia is the letter he writes her that she is forced to share with the king and queen. In the letter Hamlet reminds Ophelia, that he loves her, â€Å"best, oh, most best/, believe it† (Shakespeare 2.2.120-121). This letter was meant to be private so Hamlet has no reason to lie in it. Therefore, his words are true as is his love for Ophelia. Hamlet admits his love again during the nunnery scene. As Hamlet tries to convince Ophelia that he does not love her, he breaks down for a brief moment and admits, â€Å"I did love you once† (Shakespeare 3.1.115-116). Some may see this as Hamlet trying to tell Ophelia that maybe he did love her, but he doesn’t anymore. However, it is more likely Hamlet is trying to spare her feelings when he sees how hurt she is as he dismisses her. If Hamlet does not love Ophelia, he would have no obligation to spare her feelings; he would not need to feel guilty for betraying her. Finally, Hamlet’s last expression of love comes after Ophelia’s death during the grave digger scene when he says, â€Å"I loved Ophelia. Forty thousand brothers/could not with all their quantity of love/make up my sum† (Shakespeare 5.1.249-251). This is the most definite declaration of Hamlet’s love for Ophelia. Hamlet’s admittance of his overwhelming love for Ophelia shows that the reason Hamlet was not able to always express his love for her is because his attention had to be on his father’s revenge and when Ophelia dies, Hamlet realizes how big of sacrifice that is to make. Hamlet now realizes that even if he achieves his father’s revenge, he can never be with Ophelia. Love is a powerful motivator, but it is not always romantic. Hamlet does love Ophelia, but his love and devotion to his father is a little bit stronger. Hamlet realizes that he cannot commit to a relationship with Ophelia and commit to revenge for father’s death. As Thomas Holcroft’s suggests in Carol J. Carlisle’s essay, â€Å"Hamlet’s â€Å"Cruelty† in the Nunnery Scene: The Actors’ Views, â€Å"Hamlet, whose mind is absorbed with a master passion (grief for his father and desire to avenge his death), feels that he must give up Ophelia in order to fulfill his vow to his father’s spirt† (132). Because Hamlet’s dedication to his father’s wishes is so strong, he cannot commit himself to both a relationship with Ophelia and achieving justice for his father. Hamlet’s mind is so absorbed with revenge and he knows he cannot explain it to Ophelia. Therefore, the only solution is to dismiss Ophelia thus ending the relationship all together. As is stated in Arthur Hudson’s essay â€Å"Romantic Apologiae for Hamlets Treatment of Ophelia† originally expressed by William Hazlitt, â€Å"it would have taken [Hamlet] years to come to a direct explanation on the point. In the harassed state of his mind, he could not have done otherwise than he did.† Hamlet wants to spare Ophelia the drama and pain of his plans for revenge so despite how cruel he seems, he is coming from a loving place. After all, Hamlet knew he could not change his mind about the revenge plot because he made a clear promise to his father that justice would prevail. When the Ghost exits, Hamlet vows that his father’s, â€Å"commandment all alone shall live/within the book and volume of my brain,/unmixed with baser matter† (Shakespeare 1.5.102-104). Hamlet knows there is no turning back so his promise to his father became the biggest obstacle for Hamlet and Ophelia’s relationship. However, it is not the only one. During the late 16th century, women were not seen as independent individuals with their own opinions; instead, they were controlled by the men in their life and expected to comply with their demands. Ophelia’s situation was no different than any other woman and she was molded to be obedient to her father and brother’s requests. â€Å"Motherless and completely circumscribed by the men around her, Ophelia has been shaped to conform to external demands, to reflect others’ desires† (Dane 1). First, Ophelia’s brother Laertes tries to make her see how insignificant her relationship with Hamlet is. He tells her the relationship is â€Å"forward, not permanent, sweet, not lasting/, the perfume and suppliance of a minute-/no more† (Shakespeare 1.3.6-8). Laertes may recognize Ophelia’s feelings and even admits they are real, but he wants to convince her that the relationship will not last. He tells her it is all flirtation and temporary affectio n. Ophelia may want him to see the relationship her way, but Laertes is a man and has both influence and some power over her actions. Similarly, Ophelia’s father wants her to have no contact with Hamlet and stop her feelings all together. Polonius commands her, â€Å"This is for all:/I would not, in plain terms, from this time forth/have you so slander any moment leisure/as to give words or talk with the Lord Hamlet† (Shakespeare 1.4.130-133). Polonius does not even ask this of Ophelia, he simply demands it. Polonius has authority over Ophelia not only because she is a woman, but also because she is his child. Therefore, Ophelia has no choice but to obey him as he will continue to keep watch over her. Some may think that Polonius only does this to protect Ophelia but as David Leverenz notes â€Å"Polonius cares more for his position at court than for his daughter’s well-being, and he uses his paternal authority to better his status as king’s advisor† (Qtd in Green 301). Polonius believes that if Hamlet and Ophelia have a relationship, it may threaten his standing with the king, es pecially if she gets pregnant. Therefore, he ignores her happiness and uses his influence over her to protect his reputation. With the amount of influence her brother and father have over her, Ophelia’s obedience to the men in her life is yet another obstacle for Hamlet and Ophelia. No matter how much Hamlet and Ophelia want to be together, they just cannot overcome the obstacles that keep them separated. Between Hamlet’s betrayal and the murder of her father, Ophelia’s life ends up in disarray and she turns to suicide as an escape. Every man in her life betrays her and she goes mad. After her father’s death, Ophelia tries to moves forward â€Å"but carefully programmed into her psyche by Polonius is the fear of autonomy and sexuality so that Ophelia is unable to navigate her own way once the â€Å"protective† custody of her father is unavailable to her† (Smith 97). Even though her father was not concerned about her happiness, Ophelia is reliant on his demands and custody and without him there to guide her, Ophelia is lost and scared. She has no way of thinking for herself and the pain becomes so overwhelming that she chooses death over the hurtfulness of life. Along with the pain of her father’s death Ophelia has a completely broken view of love and trust. â€Å"Under the pressure of irresponsible paternal demands and because of the larger political issues unbeknownst to her, Ophelia’s faith in love and sincerity is crushed† (Smith 97). Ophelia has been shielded from reality behind the cruelty of the men in her life. Some may think they would be good thing as she was only being protected from pain and suffering. But when she loses guidance from her father and faith in Hamlet, it leaves her totally lost and betrayed until she finds herself too far gone to live anymore. No matter how much the men in her life care for her, they make a fatal mistake in hiding reality from her because she is so sheltered that when all the hurt and betrayal become known to her, it is too much for her to handle. Ophelia’s ignorance to reality is the final obstacle challenging Hamlet and Ophelia’s relationship. No matter how much the men in her life want to protect her, they could not prepare her for what happens when everything falls apart. â€Å"Ophelia’s suicide is a sad but credible response by her own impaired psyche. It invites us to re-examine the worsening psychological hell brought on by the abuse and neglect she suffered at the hands of those she loved most† (Smith 110). While it seems as though the treatment by her male influences is out of protection, Barbara Smith explains that it is really abusive and neglectful because she is not respected enough to be trusted with reality and when she did discover it, she was not equipped to cope with it. Ophelia’s madness is simply explained by the sudden lack of male influence in her life. Despite the modern view that women are strong individuals that do not need male influence, Ophelia lives in a time where she doesn’t know any different than relying on the men in her life for guidance, hearing their voices at all times for how to behave. â€Å"Then suddenly-with her brother in France, and her lover banished to England for the murder of her father—the voices stop. Confronted with such thunderous silence, Ophelia becomes mad† (Dane 3). Some may believe that this madness is the worst thing that could happen to her. Ophelia is no longer the beautiful, obedient woman everyone knows. However, Dane suggests that â€Å"madness releases Ophelia from the enforced repressions of obedience, chastity, patience, liberates her from the prescribed roles of daughter, sister, lover, subject† (4).Without influences pouring in from every direction, Ophelia is left to be her authentic, raw self. However, because she does not know how to handle her real self, she feels overwhelmed and ultimately commits suicide to escape all of the change in her life. Hamlet and Ophelia did truly love each other but could not overcome the obstacles that threaten their happiness. Hamlet’s devotion to his father outweighs his love for Ophelia and influences his decision to choose revenge over happiness with Ophelia. This was unbeknownst to Ophelia and she believes Hamlet was simply betraying her and dismissing the love they once shared. Also, Ophelia was forced to be obedient to her brother and father which meant not making further contact with Hamlet. This, along with the betrayal from Hamlet, caused Ophelia distress and pain. She was trapped and confused and ultimately chose death over living with the hurt and sadness. Despite their love for one another, Hamlet and Ophelia could not overcome the obstacles that challenged their relationship. Therefore, their love could never prevail and instead ends in tragedy and regret. Though many would argue that Hamlet and Ophelia never shared true love, it is clear that they shared a deep love that was just not strong enough to overcome the obstacles that stood in their way. No matter how much they wanted it, Hamlet and Ophelia’s love could not prevail through the darkness of lies and betrayal.

The British Economy Essay Example | Topics and Well Written Essays - 1500 words - 4

The British Economy - Essay Example Within 1940th – 1970th absolute majority of former British colonies became independent; thus, economic influence of the British Isles within the Commonwealth decreased. Owing to inconsequent regulation in the previous years in 1968 Wilson’s government had to transfer national budget in the economy regime. Besides, in 1967 unprofitable steel industry was nationalized for stabilization of the whole industrial sector. Economic and industrial spheres required urgent restructure. The period of 1970th was marked with high level of socio-economic instability. Pressure of national trade unions increased as a result of limitations of their rights and growing unemployment. Numerous strikes of workers caused million losses. In 1969 trade unions rejected limitation of right for strikes. There was a large disproportion between number of trade unions and employed workers. The majority of labor force in the manufacturing sector was employed at the big plants and enterprises. â€Å"Thus in 1973 establishments with 1000 or more employees employed 42 per cent of the manufacturing labour force and even in 1984, after a wave of closures of large plants, still employed 32 per cent.† (Oulton 1990, 72) Economic recession covered the whole manufacturing sphere, including employment rate, workers’ socio-economic welfare, basic economic indices (GDP, IRR). British citizens regarded a long-term crisis as consequence of entry into EU (1973 – 1975), political i nstability, inappropriate financing of industrial sector. Despite of economic growth of 1980th, share of manufacturing sector in GDP had decreased from 25% up to 14% in 2004. Decrease of manufacturing sector happened mainly due to the reorganization of national economy and growth of service sector. Since early 1980th its output has increased by circa 30%. The same tendency is marked in other countries Such tendency is conditioned with a large-scale closing of large plants and

What is diabetes and treatment Research Paper Example | Topics and Well Written Essays - 1500 words

What is diabetes and treatment - Research Paper Example The statistic from the Centers for Disease Control and prevention shows that approximately 29.1 million of population in the United States has diabetes that is 9.3%. Among them are 21.0 million of diagnosed diabetes cases and 8.1 million of undiagnosed cases. As of 2013, worldwide was fixed on average 382 million patients with diabetes. The second type of the diabetes has the highest prevalence and it is 90% of all cases. During the period of 2012-2013 years diabetes caused 1.5 -5.1 million of deaths per year all over the world. Nowadays this disease takes 8th place among the diseases that cause the highest level of mortality worldwide. Therefore, investigations of effective and safe treatment for diabetes are one of the most important challenges for scientists. In this paper I want to describe the biological overview of the diabetes, view all main types of the diabetes and characterize all possible treatment option for patients with diabetes. (CDC,2014) Diabetes associated with increased level of sugars in the blood that caused by abnormal function of the pancreas. Normally, hormone-producing cells called beta cells of the healthy pancreas that are situated in the islet of Langerhans release such important metabolic hormone as insulin. Insulin related to the peptide hormones and it plays a crucial role in the carbohydrates and fat metabolism. The main function of insulin is glucose absorption from the blood into the liver, muscles and adipose tissue. There are three main sources of glucose releasing inside our body. They contain gluconeogenesis that characterized by receiving the glucose from non-carbohydrates sources such as lipids and proteins; intestinal absorption of the meal and splitting of glycogen the form of glucose storage in the liver. Insulin plays an important role in all this processes as it can inhibit or stimulate the process of glycogen splitting or gluconeogenesis. Mainly insulin is responses

Pet Microchips :: Animal Microchip Implant

Pet Microchips Many families have had the agonizing experience of losing their beloved pets. Lost dogs, puppies, and cats end up in shelters around the country with no way of contacting an owner. State wide license laws are supposed to aide in returning lost dogs to their owners, but in many cases these laws do not end up working. Many individuals do not follow the law close enough, do not have enough money to pay for a license, or dogs lose their collars or tags. Other families tattoo their dogs, but few shelters make the effort to find such a marking. Identifying microchips implanted just under the skin of a pet are a possible solution to prevent a family pet from being lost forever. There are fewer problems with this microchip identification system in comparison to the traditional laws. One issue is that some of the chips are becoming unable to be read by a shelter without a universal scanner, and shelters do not necessarily have the technology to scan some of the newer chips. Even though there are set backs, the microchips are becoming an increasingly popular technology to aid in locating your lost pet. The microchip is a tiny transponder the size of a grain of uncooked rice. The chip is a permanent radio-frequency identification (RFID) chip implanted under the dog's skin that can be read by a chip scanner or wand. Implantation is done with an injector that places the chip under the loose skin over the dog's shoulder. This is a quick and easy process that can be done by all veterinarians provided they have the right technology to do so. The chip identification number is stored in a tiny transponder that can be read through the dog's skin by a scanner emitting low-frequency radio waves (Woolf 1). The frequency is picked up by a tiny antenna in the transponder, and the number is retrieved, decoded, and displayed in the scanner readout window. The radio waves use a frequency much lower than AM broadcast stations use, and they must be approved by the Federal Communications Commission before they can be marketed (Woolf 1). The chip, antenna, and capacitor are encased in a tiny glass tub e. The tube is composed of soda lime glass, which is known for compatibility with living tissue. The glass is hermetically sealed to keep moisture out. Microchips implanted in 2003 or earlier are generally readable by most shelters and veterinarians, but microchips that came into use in late 2003 are generally not readable by most shelters and veterinarians because the chips require different scanning technology (Common Questions).

Reflective analysis of my leadership approach Essay

â€Å"†¦..beyond the horizon of time is a changed world, very different from today’s world. Some people see beyond that horizon and into the future. They believe that dreams can become reality. They open our eyes and lift our spirits. They build trust and strengthen our relationships. They stand firm against the wind of resistance and give us the courage to continue the quest; we call these people leaders† (Kouzes and Posner, 1995). For a number of us leadership can be described as quality – even though we know it when we see it but it is quiet difficult to define or describe. In this respect, Kouzes and Posner (1995) aptly capture what I think about when I was asked to describe a leader and leadership. In the course of my education and career, I have come across some touch points that shaped my opinions and influenced my general perspectives regarding the roles of leaders and leadership. Fundamentally, I have been able to experience my various roles as a le ader who articulates and puts into words into action to develop vision for a future that inspires others to join. It is within this context that my perspectives on leadership have been developed. My thoughts on concepts of leadership are an amalgam of what I have was taught in Leadership in Healthcare Module, what I have read, what I have experienced as an individual, and the lessons that I have picked up along the way. Due to complex nature of leadership especially regarding the number of theories that have been suggested by scholars, it is important that not only leaders, but also people who aspire be leaders develop their own personal philosophy leadership. This could be achievable by engaging in reflective exercise. I have come to realise that some fundamental principles have sharpened my opinions and also driven my beliefs and perception about leadership as an ongoing process, rather than a destination or an achievement. Frequently, I also know that additional learning, unlearning and relearning (through books read on the subject of inquiry, or book read out of mere curiosity) have supplemented the theorizing process of leadership, and fall short of being consistent with grounded theory methodology in which a review of academic literature often occurs following initial data and prior to formation of theory (McGhee et al., 2007). Therefore, this essay will adopt the model of ground theory, starting from the scratch, a collection of my personal  observations, beliefs and experience regarding the concept of leadership approach. Reflective analysis of my leadership approach is based on three principles: (1) Maintaining a steady focus on mission and vision; (2) risk taking and (3) empowering peopl e. Starting with maintaining a steady focus on mission and vision, I have been able to learn that one of the greatest challenges that a leader can face is staying on mission of the organization. People, the led, need to know the direction they are heading to, and to know the expectation of the leader regarding the organizational vision and mission. Maintaining a consistent focus on the organization’s vision and mission is a key attribute required for leadership and it is a critical task for a leader. The leader starts its task by clearly defining the vision of the organization then keeping it alive. The leader is also responsible for achieving such vision; the buck stops at his table and must therefore communicate such both within and outside of the organization. In this regard, the leader serves as a bridge between the organization and its environment. Beyond just communicating the organization’s vision, the leader must be a source of inspiration in order to the vision and to develop a positive mental attitude and belief that it can be achieved. Covey (2012) refers to this attitude as principle-centred leadership. This is a key attribute, especially, in light of the dynamic environment in operation today. This is an attitude I have adopted over and over again in the course of my leadership role. Risk taking; this is an embodiment of 2nd principle of my personal philosophy of leadership. Like my first principle of maintenance focus on vision and mission of the organization, I consider this as another critical factor that distinguishes leaders from their followers. The rar e courage of risk-taking, to step out in front, to test water, to be a pathfinder has been long considered as an attribute that sets the leader apart from the followers and rest of the organization. According to Kouzes and Posner (1995), leaders must take a role of â€Å"pioneers.† They should develop courage to venture the horizon’s edge and report back about what is seen. Leaders take calculated risks for the sake of the vision and mission of the organization. I have done this in a couple of times and I have succeeded. I agree that some leaders are more comfortable in taking risk than others; and it is noteworthy to realise that there are different degrees of risk associated with the decisions to be taken by leaders. Over  the years, I have learnt that it is better to take a calculated risk. And I agree with school of thoughts that believe that people who are â€Å"risk averse† are not fit to be leaders. Empowerment of others: The third principle of my leadership philosophy, the final portion of my analysis, relates to the role of leaders in empowering others. Empowerment entails conveying the mission and vision in such a way that other people in the organization can make use of their initiative to make decisions on their own. This also involves some amount of boldness, confidence and risk-taking. While I was Senior Carer in a Care Home, I always encourage my colleagues to come up with, at least, two initiatives to move the association forward at each meeting day. According to Senge (2012), a certain limit of error in an organization is acceptable as long as such error provides an opportunity for people to learn and also lends credence to empowering others while carrying out the organiza tion’s mission and goals. I agree with Senge, 110%. In conclusion, I have been able to present reflective analysis of my role as a leader in various capacities I have served before. I draw my experience from past and ongoing learning processes and experience, and I have developed a set of personal leadership philosophy which are maintaining a steady focus on mission and vision, risk-taking and empowering people. I hope I will be able to develop myself further in preparation of leadership role I will engage in the future. References Covey, S. (2012). Principle-centered leadership. New York, NY: Simon and Schuster Kouzes, J. M. and Posner, B. Z. (1995). The Leadership Challenge: How to Keep Getting Extraordinary Things Done in Organizations. San Francisco, CA: Jossey-Bass Publishers. Senge, P. M. (2012). The Fifth Discipline: The Art and Practice of the Learning Organization. New York, NY: Doubleday/Currency